Ueli Signer (1971) trained as a gardener and florist in his native Switzerland, and further developed his expertise in Italy, France, Germany and Denmark (Tage Andersen, Kopenhagen).
Ueli’s international activities include decorating weddings, events, showrooms, trade show stands and and art direction.
Ueli teaches flower design in various schools and has lead workshops and demonstrations for florists around the world.
Next to being a very detailed flower arranger, Ueli Signer also designs his own furniture and volieres, and objects for the home. These artefacts carry his own signature style, very often made from iron in a surprising combination with woods, tiles, stones and concrete. Most of these pieces are designed for special customers, shop projects and Shop for a Week, always handmade and in limited edition.
Florian Seyd and Ueli started collaborating in 2005 and were named ‘one of the 27 leading florists in the world‘ by author Isabel Gilbert Palmer of the book Formidable Florists by Lannoo (2016).