The Wunderkammer was asked to create a flower shop and dreamy floral setting on the filmset of an American advertisement.
With a mission in mind to promote, “More Americans enjoying more flowers more often,” CalFlowers, a non-profit trade association, created That Flower Feeling. The goal was to create and execute a national, consumer-direct marketing campaign with the specific goal of raising per-capita consumption of fresh flowers in the United States.
That Flower Feeling is working to motivate more consumers to view fresh flowers as a central part of their everyday routines, thereby raising overall floral integration and consumption. A successful effort will result in increased demand for fresh flowers with a focus on non-holiday sales, which will directly benefit the entire industry.
That Flower Feeling is an industry wide cooperative effort to encouraging consumers to purchase more flowers — as long as people are bringing home flowers regularly, that’s good enough for us.