NEW MAGAZINE THE GREEN GALLERY COMES TO LIFE AT THE LAUNCH UNDER AMSTERDAM’S RIJKSMUSEUM GALLERY
Under the arches of Amsterdam’s world famous Rijksmuseum, The Green Gallery – a magazine celebrating both the beauty and perishableness of nature – was launched. In an enchanted, forest-like setting created by The Wunderkammer, the magazine’s content came to life, for one night only.
The famous passageway under the Rijksmuseum was turned into a Green Gallery itself, unlocking the magazine’s surreal online world for a brief moment in time. Its setting and artistic creations treated a wide variety of international journalists and contributors to the best use of flowers – just as the magazine does.
During an extraordinary pop-up dinner, in an estranged wood-like world, flowers and plants were shown as muses, ingredients and more.
Watch the extraordinary video below!
Client: The Green Gallery / Flower Council of Holland
Concept: The Gardeners & The Wunderkammer
Pictures: RVDA courtesy of The Green Gallery